Based on science, steeped in creativity

Using data to understand the connection point between your audiences and your brand, we bring order to digital chaos, vision to creative goals, and skillful execution to brand experiences.
We believe in strategy that ignites action.

Content Strategy
Product Strategy
Brand Strategy
Migration Strategy
Search Engine Optimization
Social Media Strategy

User-centered experiences, built on insights.

Persona and Journey Development
Audience Research
UX Design
UX Audits & Heuristics
Taxonomy Development
Information Architecture

True creativity combines courage with precision.

Creative Direction
Content Production
Experience/UI Design
Mobile UI Design
Product Design
Corporate Identity
Sometimes getting started is the hardest part.

Startup Consultation
Product Development
Practice Enablement
Community Building
Marriott International

Innovation Days 2017 Branding & Identity

Innovation Days is an annual event that brings together thousands of Marriott International corporate associates to collaborate and innovate together. The event includes representatives from leading organizations across industries who share their perspectives the intersections of technology, culture, and creativity with travel.

Versed was tasked with establishing a brand for Innovation Days that could extend beyond the event and speak to the value of innovation through collaboration. We developed a brand identity, messaging and collateral to support the event and generate interest amongst associates and partners.


Digital Product Marketing

Intuit was looking to increase its range of services by creating multiple digital campaigns to assist in the usage of its core web-based product, TurboTax. The goal was to increase direct engagement with its customers by facilitating enrollment in add-on tax services, while providing a personalized tax experience.

Over a two-year engagement, we developed product strategy efforts, and led numerous experience initiatives, including design, user experience strategy, and conducted market research, informed advanced analytics and A/B multivariate testing to optimize digital campaigns following lean principles.


website audit & roadmap

A global media company supporting 32 unique publishing brands was looking to improve its portfolio of websites to expand digital reach and revenue opportunities.

Versed was tasked with auditing 6 selected premium brand sites, assessing the user experience, content and technical performance, facilitating a persona and journey development workshop, and ultimately developing a roadmap with recommendations for enhancement.
High Companies

content strategy &  upgrade

High, a highly diversified commercial development organization with 13 sub companies, was looking to better engage their website visitors by understanding more about who they were and why they visit the site.

Versed facilitated a proto-persona workshop to define 5 key audience personas and their journeys, from awareness to advocacy. We conducted an audit of existing website content, a competitive analysis and a gap analysis to identify content opportunities, and created engaging content, designed to address key customer needs and interests, and work within existing CMS implementation.


there is no bait and switch - Working with Versed means working with
the A-team.

Alex Hsiao

Award winning creative director & entrepreneur with over 17 years experience. Leading startups & global organizations to craft meaningful user experience, fuse design first thinking, and create lasting impressions. His work has been seen on WSJ, TechCrunch, CNET, and Comm Arts. Also at Perphic

Lindy Roux

Lindy has over two decades of experience in content and digital strategy, CMS, SEO, user experience, consumer insights, branding and analytics. She has led a broad range of enterprise-level engagements and, as a thought leader in content and digital strategy, is a frequent speaker at industry events. Also at DEFT

Matt Scherrer

A strategy and customer experience consulting professional with over 13 years within the digital space, Matt has significant expertise in directing campaigns for globally-recognized brands, including custom product design and development, enterprise web solutions, CRM and eCommerce. Also at DEFT

Putting a Face to the Facts

Our thoughts on using photography and demographics in persona representations There has been a lot of debate recently over the use of real (and by real, I mean stock) photographs vs. more generic avatars to represent user personas. Some good arguments have been made from both camps and it’s not my intent to rehash those. […]
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This is not a drill! Get your taxonomy straight before it’s too late

Want to know one of the most critical elements that commonly holds up the delivery of great digital experiences? Yup, taxonomy. It may not be sexy (except to those library scientists and classification geeks amongst us), but your taxonomy is essential to the success of a number of your digital marketing efforts, including: Streamlining and […]
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6 Reasons Why Digital Transformation Efforts Often Fail

Digital transformation is not a transactional event, and is much broader than purchasing a new CRM, or redesigning an app. It’s a continuous optimization of processes – internal and external – that improve the performance of your core business services through technology. Understanding this is the first step towards successfully transforming your business in the […]
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So how does this work? Any way you want it to, from
project-based work, to ongoing optimization services,
to in-house training & workshops. You make the rules.

© 2017 Versed NEtwork. All rights reserved.
TW.  LI.