Putting a Face to the Facts

Our thoughts on using photography and demographics in persona representations There has been a lot of debate recently over the use of real (and by real, I mean stock) photographs vs. more generic avatars to represent user personas. Some good arguments have been made from both camps and it’s not my intent to rehash those. […]

6 Reasons Why Digital Transformation Efforts Often Fail

Digital transformation is not a transactional event, and is much broader than purchasing a new CRM, or redesigning an app. It’s a continuous optimization of processes – internal and external – that improve the performance of your core business services through technology. Understanding this is the first step towards successfully transforming your business in the […]