Putting a Face to the Facts

Our thoughts on using photography and demographics in persona representations There has been a lot of debate recently over the use of real (and by real, I mean stock) photographs vs. more generic avatars to represent user personas. Some good arguments have been made from both camps and it’s not my intent to rehash those. […]

Putting Personas to Work

Researching and crafting audience personas can be a fun and exciting process. You get to uncover the needs, preferences and behaviors of your customer base, and put a face and name to each customer type. And you know the team is hooked when you hear the words, “Yes, but how would Brad/Mary/Peter/Susan make that decision?” […]