Putting a Face to the Facts

Our thoughts on using photography and demographics in persona representations There has been a lot of debate recently over the use of real (and by real, I mean stock) photographs vs. more generic avatars to represent user personas. Some good arguments have been made from both camps and it’s not my intent to rehash those. […]

Jack of All Trades, Master of None

We’re all familiar with the consultant jargon used by today’s tech firms. Phrases such as end-to-end services, full-spectrum expertise, and my personal favorite, turnkey solutions. These claims are, in many cases, disingenuously perpetrated with the sole interest of capturing as much business as humanly possible. And it’s an attractive concept, at its root. One vendor […]